Pre-Marketing

Pre-Marketing refers to the developmental phase that occurs before a drug receives regulatory approval and becomes available for prescription or sale to the general public. During this stage, pharmaceutical products undergo rigorous testing, clinical trials, and regulatory evaluations to assess their safety and efficacy. This phase is critical in determining whether a drug meets the required standards for market authorization and, if successful, marks the transition from development to the post-marketing phase when the drug is made available to healthcare professionals and patients.